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Merlo Brand 

Founding and Early Development (1960s–1980s)

Merlo was founded in 1964 in Cuneo, Italy, beginning as a manufacturer of innovative telehandler machines and heavy equipment. From the start, the company focused on in‑house design and production, which would later become one of its defining strengths, ensuring high quality and technological innovation.

During these early decades, Merlo expanded steadily, building out the vertically integrated manufacturing capability that allowed it to design, test, and build most components internally. Their commitment to research and engineering laid the foundation for later developments in telehandlers and material‑handling machinery.

Rise of the Telehandler Specialist (1990s–2000s)

Over time, Merlo became widely recognized for its telehandler technology, moving from general heavy machinery into specialized material‑handling solutions for agriculture, construction, logistics, and industrial sectors. The company developed well‑known product lines including:

  • Panoramic series – emphasizing visibility and operator comfort
  • Roto series – rotating turret handlers poplar throughout Europe
  • Turbofarmer series – telehandlers designed specifically for agriculture
  • Multifarmer series – hybrid tractor‑telehandler machines designed for agriculture

These product families solidified Merlo as one of the industry’s leading innovators.

Modern Growth and Global Expansion (2000s–Present)

Merlo continued to grow internationally, establishing distribution and support networks across Europe, North America, and beyond. A notable modern milestone was the expansion of its manufacturing footprint—Merlo’s factory in San Defendente di Cervasca, Piedmont, Italy, covers approximately 2.4 million ft² and includes a dedicated research and training center, demonstrating the scale of its operations and long‑term commitment to innovation.

Today, Merlo machines are used globally across agriculture, construction, and industrial logistics. The company remains known for:

  • Advanced hydrostatic transmissions
  • Operator‑centric cab design
  • Technological innovation, such as boom side‑shift, active suspension, and precision control systems
  • Vertical integration, which helps maintain high quality and reliability

Merlo continues to engineer new telehandler technologies and expand into new markets, supported by strong after‑sales service networks. https://www.merlo.com/usa/en/technology/

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